Systems and methods to recommend benefit types of benefit items to offer within a membership platform

ABSTRACT

Systems and methods are provided for recommending benefit types of benefit items to offer within a membership platform. Exemplary implementations may: obtain benefit information for content creators of a membership platform; obtain creator profile information for content creators of a membership platform, the creator profile information including individual creator types of individual content creators; obtain benefit information for the content creators, the benefit information including descriptions of benefit items offered by the content creators to subscribers of the membership platform in exchange for consideration, the benefit items being characterized by benefit types; generate, based on the creator profile information and the benefit information, recommendations for the benefit types of the benefit items the content creators of a given creator type should offer; effectuate presentation of the recommendations on a user interface displayed on computing platforms of the content creators; and/or perform other operations.

FIELD

The disclosure relates to systems and methods to recommend benefit typesof benefit items to offer within a membership platform.

BACKGROUND

Different platforms may be utilized by entities seeking contributionsfrom the general public to obtain a needed service(s) and/orresource(s). Some of these platforms facilitate raising resources (i.e.,funds) from the users through monetary contributions or donations tosupport a project. Oftentimes, supporters of a project are given rewardsor special perks, where the size and/or exclusivity of the rewards orspecial perks may depend on the amount contributed.

SUMMARY

A membership platform may be comprised of users including one or more ofcontent creators, subscribers, and/or other users. Content creators maybe users of the membership platform who offer content (also referred toas “benefit items”) to subscribers in exchange for consideration. A“benefit item” may refer to a good and/or service. A good may comprise aphysical good and/or a digital good. In some implementations,subscribers may donate funds to a content creator such that the benefititem may be the altruism in supporting the content creator. Subscribersmay be users of the membership platform who subscribe, through paymentof a one-time and/or recurring (e.g., monthly) fee, to one or morecontent creators. A subscriber of an individual content creator mayobtain access to benefit items offered through the membership platformby virtue of being a subscriber to the individual content creator. Asubscriber of an individual content creator may obtain preferentialaccess to benefit items offered through the membership platform byvirtue of being a subscriber to the individual content creator.Preferential access may refer to subscriber-only access to benefit itemsand/or other content. Preferential access may refer to tiered levels ofaccess to benefit items and/or other content. Different levels of accessmay offer different quantities, content types, and/or combinations ofbenefit items. Different levels may correspond to different amounts ofconsideration paid by the given subscriber. In some implementations,other users of the membership platform may obtain limited access tobenefit items. In some implementations, other users may be non-payingusers and/or one-time visitors to the membership platform.

Within a membership platform, content creators may not know whichbenefits to offer to acquire and retain subscribers. To help contentcreators know what to offer for their type of audience, benefits mayclassify into benefit types and content creators may be classified intocreator types, so that determinations can be made with respect to whatis being offered by different types of creators. Analysis of the impactof different benefit types on the subscribership may then be made. Oneor more implementations described herein may help solve some problems.For example, a creator may be about to launch their page, but may notknow which benefit items to offer. A list of recommendations of benefittypes of benefit items to offer may be generated. Further, a creator mayhave a page that is doing relatively good but not great (e.g., in termsof subscribership, monetization, and/or other metrics), and the contentcreator may not know how to improve. Still further, from the perspectiveof a subscriber, a content creator of interest may not be offeringcompelling benefit items, so the subscriber may not be inclined tosubscribe and/or stick around for long. Still further, administrators ofthe membership platform may not know how to advise the content creators.Administrators on a business team of the membership platform may not beable to offer great analytics to fix all these problems. These and/orother problems may be solved through one or more implementations of thesystems and methods described herein.

One aspect of the present disclosure relates to a system configured torecommend benefit types of benefit items to offer within a membershipplatform. The system may include one or more hardware processorsconfigured by machine-readable instructions and/or other components. Themachine-readable instructions may include one or more computer programcomponents. The computer program components may include one or more of acreator profile component, benefit component, recommendation component,and/or other computer program components.

The creator profile component may be configured to obtain creatorprofile information for content creators of a membership platform,and/or other information. The creator profile information may includeindividual creator types of individual content creators. The individualcreator types may correspond to classification of values of creatorparameters. By way of non-limiting illustration, a first set of valuesof the creator parameters may classify the content creators as a firstcreator type. A second set of values of the creator parameters mayclassify the content creators as a second creator type. The creatorparameters may characterize aspects of the content creators and/orcontent created by the content creators. The aspects of the contentcreators and/or content created by the content creators characterized bythe creator parameters may include one or more of an intended audience,a typical medium of creation of the benefit items, a quantity ofsubscribers, and/or other aspects. By way of non-limiting illustration,the content creators may include one or more of a first content creatorof the first creator type, a second content creator of the secondcreator type, and/or other content creators.

The benefit component may be configured to obtain benefit informationfor content creators of the membership platform, and/or otherinformation. The benefit information may include descriptions of benefititems offered by the content creators to subscribers of the membershipplatform in exchange for consideration. The benefit items may beclassified by different benefit types of the benefit items, and/or othercharacteristics. The benefit types may classify individual benefit itemsbased on one or more of an amount of consideration requested to accessthe individual benefit items, a medium of creation of the individualbenefit items, content of the individual benefit items, an amount ofwork or time investment to fulfill the individual benefit items, and/orother characteristics. By way of non-limiting illustration, the benefitinformation may describe one or more of a first benefit item offered bythe first content creator, a second benefit item offered by a secondcontent creator, and/or other benefit items. The first benefit item maybe classified as a first benefit type. The second benefit item may beclassified as a second benefit type.

The recommendation component may be configured to generaterecommendations for the benefit types of the benefit items the contentcreators of a given creator type should offer. The recommendations maybe generated based on one or more of creator profile information,benefit information, and/or other information. By way of non-limitingillustration, based on the content creators further including a thirdcontent creator of the first creator type, a first recommendation may begenerated. The first recommendation may convey the third content creatorshould offer benefit items of the first benefit type.

The recommendation component may be configured to effectuatepresentation of the recommendations on a user interface displayed oncomputing platforms of the content creators such that the firstrecommendation may be presented on the user interface displayed on acomputing platform associated with the third content creator.

As used herein, any association (or relation, or reflection, orindication, or correspondence) involving servers, processors, clientcomputing platforms, and/or another entity or object that interacts withany part of the system and/or plays a part in the operation of thesystem, may be a one-to-one association, a one-to-many association, amany-to-one association, and/or a many-to-many association or N-to-Massociation (note that N and M may be different numbers greater than 1).

As used herein, the term “obtain” (and derivatives thereof) may includeactive and/or passive retrieval, determination, derivation, transfer,upload, download, submission, and/or exchange of information, and/or anycombination thereof. As used herein, the term “effectuate” (andderivatives thereof) may include active and/or passive causation of anyeffect, both local and remote. As used herein, the term “determine” (andderivatives thereof) may include measure, calculate, compute, estimate,approximate, generate, and/or otherwise derive, and/or any combinationthereof.

These and other features, and characteristics of the present technology,as well as the methods of operation and functions of the relatedelements of structure and the combination of parts and economies ofmanufacture, will become more apparent upon consideration of thefollowing description and the appended claims with reference to theaccompanying drawings, all of which form a part of this specification,wherein like reference numerals designate corresponding parts in thevarious figures. It is to be expressly understood, however, that thedrawings are for the purpose of illustration and description only andare not intended as a definition of the limits of the invention. As usedin the specification and in the claims, the singular form of “a”, “an”,and “the” include plural referents unless the context clearly dictatesotherwise.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an example membership system.

FIG. 2 illustrates a system configured to recommend benefit types ofbenefit items to offer within a membership platform, in accordance withone or more implementations.

FIG. 3 illustrates an example database.

FIG. 4 illustrates a method to recommend benefit types of benefit itemsto offer within a membership platform, in accordance with one or moreimplementations.

FIG. 5 illustrates a user interface, in accordance with one or moreimplementations.

FIG. 6 . illustrates a user interface, in accordance with one or moreimplementations.

DETAILED DESCRIPTION

Some entities may seek to obtain funds through subscriptions. Suchentities may utilize online membership platforms that allow consumers tosign up for ongoing payments in exchange for rewards or other membershipbenefits. Entities seeking funding may be content creators, for example,artists, musicians, educators, etc. Content creators may create content,which may refer to one or more of information, experience, products,and/or other content provided to an audience or end-user, whether it bedigital, analog, virtual, and/or other form. For example, types ofcontent may include but is not limited to video content, podcasts,photographic art, webcomics, do-it-yourself crafts, digital music,performance art, and/or other types of content. Content creators mayutilize membership platforms that allow consumers to become subscribersof the content creator. As subscribers, consumers may contribute ordonate money to a content creator on a recurring (e.g., weekly ormonthly) basis and/or per piece of content created by the contentcreator. Content creators may interact with subscribers and/orprospective subscribers (e.g., consumers that show interest in thecontent created by content creators) in a variety of ways. Contentcreators may not know which benefit items to offer to attract and retainsubscribers. To help content creators know what to offer for their typeof audience, benefits may classify into benefit types and contentcreators may be classified into creator types, so that determinationscan be made with respect to what is being offered by different types ofcreators.

FIG. 1 illustrates an example subscriber-based membership system 10(sometimes referred to herein as a “membership platform”). A contentcreator 12 may register and set up a creator account with subscriptionplatform 16. Content creator 12 may create a page on a website hosted byserver 22 of subscription platform 16 and input relevant information.Content creator 12 may input information associated with and/or relevantto content creator 12 via subscription component 18, such as creationinformation, content information, information specifying desired and/orinitial subscription levels, preferred revenue source information (e.g.,preferred currency, currency source, and/or other information),identification information (e.g., identification of applicable taxjurisdiction and/or other information), and/or other information. A pagecreated by content creator 12 may be built using such information tomake potential consumers aware of how content creator 12 may wish to besupported/receive support for his/her content creation in addition tosubscribership revenue. Content creator 12 may set up a content creatoraccount with subscription platform 16 through subscription component 18or another appropriate component allowing content creator 12 to registerwith subscription platform 16. Various types of information regardingcontent creator 12 may be input into subscription platform 16, some ofwhich may be information identifying content creator 12.

Consumer 14 (also referred to as a “subscriber”) may set up a subscriberaccount with subscription platform 16. In setting up the subscriberaccount, consumer 14 may input demographic information relevant toconsumer 14 (e.g., age, income, job, etc.). Information identifyingconsumer 14 (e.g., name, a picture, a phone number, etc.) may be inputby consumer 14 when setting up the subscriber account. Through the pagecreated by content creator 12, a consumer 14 may pledge to donate agiven amount of money to content creator 12 every time content creator12 creates content. For example, if content creator 12 is an artist,consumer 14 may pledge to donate ten dollars each time content creator12 creates a piece of art.

In order to remit payment to content creator 12, consumer 14 may set upa payment mechanism through subscription platform 16 as part of settingup his/her subscriber account. When subscription platform 16 is notifiedor determines that content creator 12 has created content, subscriptionplatform 16 may access payment network 26 to obtain and/or transfer thepledged amount from consumer bank 28 to content creator bank 30.Alternatively (or in addition to per content pledge donations), consumer14 may pledge to donate a given amount to content creator 12 on arecurring basis through subscription platform 16. For example, consumer14 may pledge to donate five dollars each month to content creator 12,where each month, subscription platform 16 may access payment network 26to obtain and transfer the pledged amount from consumer bank 28 tocontent creator bank 30. It should be understood that consumer 14 mayhave an established relationship with consumer bank 28, and that contentcreator 12 may have an established relationship with content creatorbank 30. It should be noted that subscription platform 16 may retain aportion, such as some percentage, of the pledged amount, as a fee forhosting the page created by content creator 12, providing paymentservices, etc.

As consideration for the pledged donations, content creator 12 mayprovide some type of preferential access to consumer 14 in the form of,e.g., special perks or rewards. Content creator 12 may specify tiers ofpreferential access based upon the amount of money consumer 14 pledgesto donate and/or depending on whether the pledged donation is arecurring donation or a per content donation. The amounts and/or typesof pledged donations that may be made by consumer 14 to back contentcreator 12 may be referred to as subscription levels.

For example, in return for a monthly, recurring dollar amount ofdonation, content creator 12 may provide a high-resolution digital imageof the artwork created during that month to consumer 14. In exchange fora weekly, recurring dollar amount of donation, content creator 12 mayprovide a high-resolution digital image of the artwork created duringthat month as well as a time-lapse video of content creator 12 creatingthe artwork. In exchange for another dollar amount per content donation,content creator 12 may provide a low-resolution digital image of theartwork. For another dollar amount per content donation, content creator12 may engage in a live webchat or live meet-and-greet with consumer 14.Various types of preferential access may be provided by content creator12 to consumer 14, and content creator 12 may specify the subscriptionlevel to preferential access correlation.

The preferential access may be provided to consumer 14 from contentcreator 12. For example, content creator 12 may email digital copies ofartwork to consumer 14 over a communications network, such as a localarea network (LAN), a wide area network (WAN), a wireless network (e.g.,WiFi), a mobile communication network, a satellite network, theInternet, fiber optic, coaxial cable, infrared, radio frequency (RF) orany other suitable network. The preferential access may be provided toconsumer 14 from content creator 12 via subscriber platform 16. Forexample, the live webchat between content creator 12 and consumer 14 maybe provided through some chat functionality of the page of contentcreator 12 hosted on server 22 of subscription platform 16, which mayreside on communications network 32 or on another network (not shown).

It should be noted that not all subscription levels are necessarilyassociated with preferential access. Some consumers may be driven tosubscribe to content creator 12 on the basis of created content ratherthan any special perks or rewards.

The specification and management of subscriptions on behalf of contentcreator 12 may be handled by subscription component 18 alone or inconjunction with database 24. For example, a user interface may beprovided via subscription component 18 allowing content creator 12 tospecify his/her desired subscription levels and correspondingpreferential access, as well as his/her preferred sources of revenue.Subscription component 18 may receive the information input by contentcreator 12 and transmit the information for storage as one or morerecords, matrices, or other data structures in database 24 or withinmemory local to subscription component 18. Database 24 or the localmemory of subscription component 18 may be configured in a suitabledatabase configuration, such as a relational database, a structuredquery language (SQL) database, a distributed database, an objectdatabase, etc. Suitable configurations and database storage types willbe apparent to persons having skill in the relevant art.

Content creator 12 may add subscribership information, update and/ordelete existing subscribership information, add creation information, aswell as update and/or delete creation information, add, update, and/ordelete preferential access information and/or its correspondence tosubscription levels, etc. Such changes may be input via subscriptioncomponent 18 and reflected in its local memory and/or database 24. Itshould be understood that content creator 12 and/or consumer 14 may bean individual or some entity representative of an individual or group ofindividuals.

Apart from providing preferential access to consumer 14, content creator12 may engage with consumer 14 by interacting in a variety of ways. Forexample, content creator 12 may communicate with consumer 14 over email,one or more social media platforms, a messaging platform or otherappropriate communication mechanisms or methods. It should be understoodthat such communication platforms or mechanisms may be embodied incommunications network 32 allowing content creator 12 and consumer 14 tocommunicate outside of subscription platform 16. It should be understoodthat communication platforms or mechanisms may operate in conjunctionwith subscription platform 16 such that one or more of their respectivefunctionalities may be utilized through subscription platform 16. Forexample, social media hyperlinks allowing information from contentcreator 12’s page may be provided on the webpage allowing contentcreator 12 to share content creation progress updates with consumer 14.For example, content creator 12 may respond to a communication fromconsumer 14 posted on a comment section provided on content creator 12’spage in a private message or as part of the comment thread. It should benoted that content creator 12 may engage a single consumer, e.g.,consumer 14, one-on-one and/or may engage a group of consumers. Forexample, content creator 12 may post a “public” comment on his/herwebpage that may be seen by any consumer that is a subscriber to contentcreator 12 and/or any consumer that may be a potential subscriber.

FIG. 2 illustrates a system 100 configured to recommend benefit types ofbenefit items to offer within a membership platform. In someimplementations, system 100 may include one or more of server(s) 102,client computing platform(s) 104, and/or other components. The termsclient computing platform, remote computing platform, and/or computingplatform may be used interchangeably herein to refer to individual onesof the client computing platform(s) 104. Server(s) 102 may be configuredto communicate with one or more client computing platforms 104 accordingto a client/server architecture and/or other architectures via one ormore network(s) 122. In some implementations, one or more network(s) 122may include the Internet and/or other networks. Client computingplatform(s) 104 may be configured to communicate with other clientcomputing platforms via server(s) 102 and/or according to a peer-to-peerarchitecture, a client-server architecture, and/or other architectures.Users may access system 100 via client computing platform(s) 104.

It is noted the system 100 of FIG. 2 may be the same as, or included aspart of, the system 10 shown in FIG. 1 . For example, the server(s) 102may be the same as or included in servers 22. Network(s) 122 may be thesame as or included in network 32. Individual client computing platformsof one or more client computing platforms 104 may be computing platformsutilized by content creator 12 and/or consumer 14 to access system 10and/or system 100. Non-transitory electronic storage 118 may be the sameas or included in database 24. Accordingly, those skilled in the artwill recognize that although system 10 and system 100 are shown anddescribed separately, they may comprise a single common system. However,in some implementations, the features and/or functionality of system 100may be provided remotely as a separate system from system 10.

Server(s) 102 may be configured by machine-readable instructions 106.Machine-readable instructions 106 may include one or more computerprogram components. The computer program components may include one ormore of a creator profile component 108, benefit component 110, arecommendation component 112, a model training component 114, aconsumption component 116, and/or other computer program components.

Creator profile component 108 may be configured to obtain creatorprofile information for content creators of a membership platform,and/or other information. The creator profile information may includeindividual creator types of individual content creators. The individualcreator types may correspond to classification of values of creatorparameters. The creator parameters may characterize aspects of thecontent creators and/or content created by the content creators. In someimplementations, a set of values which classify content creators as agiven creator type may be entirely separate and distinct from other setsof values which classify the content creators as other creator types. Insome implementations, a set of values which classify content creators asa given creator type may include at least one value that is not includedin other sets of values which classify the content creators as othercreator types.

In some implementations, the aspects of the content creators and/orcontent created by the content creators characterized by the creatorparameters may include one or more of an intended audience, a typicalmedium of creation of the benefit items, a quantity of subscribers,and/or other aspects. Accordingly, the creator parameters may includeone or more of an audience parameter, a medium of creation parameter, asubscribership parameter, and/or other parameters.

A value of the audience parameter may specify the intended audience of acontent creator. The value of the audience parameter may be specified bythe content creator during registration of a user account with themembership platform and/or determined based on the demographics ofsubscribers to the content creator. In some implementations, theintended audience may be defined with respect to one or moredemographics. The one or more demographics may include one or more ofsex, age, age range, personal preferences (e.g., religious, political,types of content, hobbies, and/or other subscriber specifiedpreferences), physical location, and/or other demographics.

A value of the medium of creation parameter may specify the typicalmedium of creation of the benefit items. Medium of creation may refer toone or more of the materials that used to create content, the nature ofthe creation (e.g., physical vs digital), and/or other considerations.In some implementations, the typical medium of creation of the benefititems may be self-identified by the content creator. By way ofnon-limiting illustration, the value of the medium of creation parametermay be specified by the content creator during registration of a useraccount with the membership platform. By way of non-limitingillustration, for example, for a content creator who indicates that theycreate podcasts, the typical medium of creation may be “audiorecordings”. In some implementations, the typical medium of creation ofthe benefit items may be the most common medium for the creator ofbenefit items. Commonality may refer to a majority, e.g., over 50% ofthe content created. By way of non-limiting illustration, a contentcreator may create webcomics, post regular blog posts, sell T-shirts,and/or produce other content. It may be determined that the majority ofthe benefit items created are webcomics. This may mean that the typicalmedium of creation of the benefit items may be “web-based graphic art.”

A value of a subscribership parameter may specify a quantity ofsubscribers to an individual content creator. In some implementations, avalue of a subscribership parameter may specify a mean, median, and/ormode of the quantity of subscribers for the individual content creator.In some implementations, a value of a subscribership parameter mayspecify a highest quantity of subscribers the content creator hasachieved. In some implementations, a value of a subscribership parametermay specify a lowest quantity of subscribers the content creator hashad. In some implementations, a value of a subscribership parameter mayspecify a frequency at which the content creator gains and/or losessubscribers.

By way of non-limiting example, the content creators may include one ormore of a first content creator of a first creator type, a secondcontent creator of a second creator type, and/or other content creators.In some implementations, a first set of values of the creator parametersmay classify the content creators as the first creator type. In someimplementations, a second set of values of the creator parametersclassifies the content creators as the second creator type. In someimplementations, the first set of values may be entirely separate anddistinct from the second set (e.g., there are no shared values). In someimplementations, the first set of values may have at least one valuethat is not included in the second set.

Benefit component 110 may be configured to obtain benefit informationfor content creators of a membership platform and/or other information.The benefit information may include descriptions of benefit itemsoffered by the content creators to subscribers of the membershipplatform in exchange for consideration, and/or other information. Thebenefit items may be classified by different benefit types of thebenefit items, and/or other characteristics. The benefit types mayclassify the individual benefit items based on one or more aspects ofthe benefit items. The one or more aspects may include one or more of anamount of consideration requested to access the benefit items (e.g., thesubscription level needed to obtain access to a given benefit item), amedium of creation of the individual benefit items, content of theindividual benefit items, an amount of work or time investment tofulfill the individual benefit items, and/or other characteristics. Thecontent of the individual benefit items may include one or more of apainting, a song, music, spoken word audio (e.g., a podcast, a shoutout, and/or other audio), a video content, photographic art, webcomics,do-it-yourself crafts, performance art, and/or other content. The amountof work or time investment to fulfill (e.g., create and/or distribute)the individual benefit items may refer to one or more of a quantitativedescription of work or time investment (e.g., a quantity of units oftime to fulfill an individual benefit item such as minutes, hours, days,weeks, month, etc.), a qualitative description of work or timeinvestment (e.g., easy, medium, hard, extra hard, etc.), and/or othermeasures. In some implementations, benefit information may be obtainedfrom individual content creators through entry and/or selection of thebenefit information by the individual content creators into a userinterface. In some implementations, the user interface may be displayedduring a registration of user accounts of the content creators with themembership platform.

By way of non-limiting example, the benefit information may describe oneor more of a first benefit item offered by the first content creator, asecond benefit item offered by a second content creator, and/or otherbenefit items. The first benefit item may be classified as a firstbenefit type and/or other characteristics. The second benefit item maybe classified as a second benefit type and/or other characteristics.Other benefit items may be described which may yet to be classified bybenefit type.

In some implementations, recommendation component 112 may be configuredto determine associations between individual creator types andindividual benefit types. In some implementations, an associationbetween a given creator type and a given benefit type may be made when aquantity of content creators of the given creator type who createbenefit items of the given benefit type meets and/or exceeds athreshold. The threshold may be a value (e.g., 100 content creatorsand/or other values), a percentage (e.g., more than 50% of the contentcreators of the given creator type within the membership platform and/orother percentages), and/or other measures. By way of non-limitingexample, an association may be determined between the first creator typeand the first benefit type. Further, an association may be determinedbetween the second creator type and the second benefit type.

Recommendation component 112 may be configured to generaterecommendations for the benefit types of the benefit items the contentcreators of a given creator type should offer. Such recommendations maybe based on one or more of the creator profile information, the benefitinformation, associations between creator types and benefit types and/orother information. By way of non-limiting example, based on the contentcreators further including a third content creator of the first creatortype, a first recommendation may be generated for the third contentcreator to offer the benefit items of the first benefit type.

In some implementations, recommendation component 112 may be configuredto generate recommendations for changing the benefit types of thebenefit items offered by the content creators of the given creator type.Such recommendations may be based on one or more of the creator profileinformation, the benefit information, associations between creator typesand benefit types, and/or other information. By way of non-limitingexample, based on the content creators further including a fourthcontent creator of the first creator type offering a third benefit itemof the second benefit type, a second recommendation may be generated forthe fourth content creator to change the offer of the third benefit itemof the second benefit type to the benefit items of the first benefittype. Such recommendations may be beneficial for content creators whohave already established accounts with the membership platform and maybe struggling with subscribership, revenue, and/or other issues.

In some implementations, recommendation component 112 may be configuredto effectuate presentation of recommendations on a user interfacedisplayed on the computing platform(s) 104 associated with contentcreators during registration of user accounts with the membershipplatform. By way of non-limiting example, recommendation component 112may be configured to effectuate presentation of the first recommendationon a user interface displayed on a computing platform associated withthe third content creator during registration of a user account of thethird content creator within the membership platform.

In some implementations, consumption component 116 may be configured toobtain consumption information and/or other information. The consumptioninformation may describe acceptance of offers for the benefit items bythe subscribers. The acceptance of the offers for the benefit items bythe subscribers may be described based on one or more of quantity ofsubscribers who have accepted the offers (e.g., including one or more ofa total, an average, a frequency, a quantity over a certain time period,etc.), an amount of revenue received from subscribers who have acceptedthe offers (e.g., including one or more of a total, an average, afrequency, a quantity over a certain time period, etc.), and/or otherinformation. The benefit types of the benefit items corresponding to thegreater acceptance may include the benefit types of the benefit itemshaving been accepted by a threshold quantity of the subscribers and/orother factors.

The recommendation component 112 may be configured to determinerecommendations based on the consumption information and/or otherinformation. The recommendations may include the benefit types of thebenefit items offered by content creators of a given creator type thatcorrespond to greater acceptance. The condition of “greater” may berelative to one or more of other benefit items offered by other contentcreators (e.g., a system-wide basis), other benefit items offered byindividual content creators (e.g., a content creator basis), and/orother information.

In some implementations, model training component 114 may be configuredto train a machine learning model to identify the benefit types of thebenefit items from the descriptions of the benefit items. The benefitinformation may describe the benefit items in an unstructured dataformat. An unstructured data format may refer to a text-baseddescription proffered by the content creators. The text-baseddescription may be generated by the content creators in their own words,which may comprise jargon and/or a lexicon specific to the contentcreator.

The model training component 114 may be configured to train the machinelearning model based on a training corpus and/or other information togenerate a trained machine learning model. The training corpus mayinclude input/output pairs. The individual input/output pairs mayinclude one or more of training input information, training outputinformation, and/or other information. The training input informationmay include the descriptions of the benefit items and/or otherinformation. The training output information may include the benefittypes of the benefit items and/or other information. Model trainingcomponent 114 may be configured to store the trained machine learningmodel.

The machine learning model may include one or more of a neural network,a convolutional neural network, and/or other machine-learning framework.In some implementations, the machine learning model may be configured tooptimize objective functions. In some implementations, optimizingobjective functions may include one or both of maximizing a likelihoodof the training set or minimizing a classification error on a held-outset.

In some implementations, recommendation component 112 may be configuredto determine, using the trained machine learning model, the benefittypes of the benefit items yet to be characterized by the benefit types.

In some implementations, recommendation component 112 may be configuredto effectuate presentation of recommendations on a user interfacedisplayed on computing platform(s) 104 associated with the contentcreators. The user interface may be configured to obtain user entryand/or selection by the content creators to accept the recommendations.In some implementations, the user interface may be part of themembership platform. In some implementations, the user interface may beprovided through one or more communication channels external to themembership platform, e.g., email, SMS, etc. In some implementations,acceptance of recommendations may cause individual pages for theindividual content creators to be automatically configured specificallyfor the provision and/or distribution of benefit items of therecommended benefit types. This may include introducing features and/orfunctionality that may be required for benefit items of a certainbenefit type to be provided by the content creator and/or distributed tothe subscribers. By way of non-limiting illustration, digital benefititems may need to be uploaded by the content creators via a file uploadapplication and/or downloaded via a file download application which maybe introduced to the content creators page after accepting arecommendation. Physical benefit items may require the collection ofdelivery addresses of the subscribers. Accordingly, a page may bespecifically reconfigured to facilitate receiving such information fromsubscribers through one or more user interface elements (e.g., a textinput field may be required). By way of non-limiting illustration, arecommendation to offer blog posts may cause the page of the contentcreator to display, configure, and/or otherwise provide for a blogposting functionality. By way of non-limiting illustration, arecommendation to offer web-based graphic art may cause the page of thecontent creator to display, configure, and/or otherwise provide thefunctionality to upload the graphic art, post a link to a website,provide download capabilities to subscribers, and/or otherfunctionality.

An instance of a user interface may include one or more user interfaceelements configured to facilitate user interaction with the userinterface. By way of non-limiting illustration, user interface elementsmay include one or more of text input fields, drop down menus, checkboxes, display windows, virtual buttons, and/or other elementsconfigured to facilitate user interaction. In some implementations,recommendations may be provided through one or more of a drop down menushowing a list of the recommended benefit types and/or by otherpresentation techniques. Acceptance of the recommendation may be basedon selection of one or more recommended benefit types from the list inthe drop down menu.

By way of non-limiting illustration, recommendation component 112 may beconfigured to effectuate presentation of the first recommendation on auser interface displayed on a computing platform associated with thethird content creator. The user interface may be configured to obtainuser entry and/or selection by the third content creator to accept thefirst recommendation.

In some implementations, recommendation component 112 may be configuredto effectuate presentation of one or more recommendations for benefittypes of benefit items to offer on a user interface displayed on thecomputing platform(s) 104 associated with content creators duringregistration of user accounts within the membership platform. The userinterface may be configured to obtain one or more of user entry and/orselection to accept recommendations, and/or other input.

FIG. 5 illustrates a user interface 500 displayed to a content creator,in accordance with one or more implementations. The user interface 500may display a recommendation 502 conveying a benefit type of the benefititems the content creator of a given creator type should offer. In someimplementations, the user interface 500 may be associated with a contentcreator who has established an account and/or is already providingoffers for content to subscribers. By way of non-limiting illustration,the user interface 500 may represent a content creator profile overview.The user interface 500 may be configured to obtain user entry and/orselection by the content creator to accept the recommendation 502. Byway of non-limiting illustration, a user interface element 504 may beprovided. For illustrative purposes, the recommendation 502 may be tooffer a given benefit type of benefit item (text-based digital content,e.g., a blog) within a certain level of access (e.g., “tier 1”).Acceptance of the recommendation 502 may cause a page (not shown) of thecontent creator to display, configure, and/or otherwise provide for ablog posting functionality for subscribers who have access to thatlevel.

FIG. 6 . illustrates a user interface 600, in accordance with one ormore implementations. The user interface 600 may be displayed during aregistration of a user account of the content creator with themembership platform. The user interface 600 may include a user interfaceelement 602 configured to obtain entry and/or selection of creatorprofile information and/or other information. The user interface 600 mayinclude a recommendation 604 to offer one or more benefit items of oneor more benefit types. The recommendation 604 may include a list ofrecommended benefit types of the benefit items to offer. The userinterface 600 may be configured to obtain entry and/or selection by thecontent creator to accept one or more of the items in the list. By wayof non-limiting illustration, recommendation 604 may be comprised of alist of check boxes which may be selected to accept one or more of therecommended benefit types. Acceptance of the recommendation 604 maycause a page (not shown) of the content creator to display, configure,and/or otherwise provide for functionality for subscribers associatedwith the accepted ones of the recommended benefit types.

Returning to FIG. 2 , server(s) 102, client computing platform(s) 104,and/or external resources 124 may be operatively linked via one or moreelectronic communication links. For example, such electroniccommunication links may be established, at least in part, via a networksuch as the Internet and/or other networks. It will be appreciated thatthis is not intended to be limiting, and that the scope of thisdisclosure includes implementations in which server(s) 102, clientcomputing platform(s) 104, and/or external resources 124 may beoperatively linked via some other communication media.

A given client computing platform 104 may include one or more processorsconfigured to execute one or more computer program components. Thecomputer program components may be configured to enable an expert oruser associated with the given client computing platform 104 tointerface with system 100, system 10, and/or external resources 124,and/or provide other functionality attributed herein to client computingplatform(s) 104. By way of non-limiting example, the given clientcomputing platform 104 may include one or more of a desktop computer, alaptop computer, a handheld computer, a tablet computing platform, aNetBook, a Smartphone, a gaming console, and/or other computingplatforms.

External resources 124 may include sources of information outside ofsystem 100, external entities participating with system 100, and/orother resources. In some implementations, some or all of thefunctionality attributed herein to external resources 124 may beprovided by resources included in system 100.

Server(s) 102 may include electronic storage 118, one or more processors120, and/or other components. Server(s) 102 may include communicationlines, or ports to enable the exchange of information with a networkand/or other computing platforms. Illustration of server(s) 102 in FIG.2 is not intended to be limiting. Server(s) 102 may include a pluralityof hardware, software, and/or firmware components operating together toprovide the functionality attributed herein to server(s) 102. Forexample, server(s) 102 may be implemented by a cloud of computingplatforms operating together as server(s) 102.

Electronic storage 118 may comprise non-transitory storage media thatelectronically stores information. The electronic storage media ofelectronic storage 118 may include one or both of system storage that isprovided integrally (i.e., substantially non-removable) with server(s)102 and/or removable storage that is removably communicable withserver(s) 102 via, for example, a port (e.g., a USB port, a firewireport, etc.) or a drive (e.g., a disk drive, etc.). Electronic storage118 may include one or more of optically readable storage media (e.g.,optical disks, etc.), magnetically readable storage media (e.g.,magnetic tape, magnetic hard drive, floppy drive, etc.), electricalcharge-based storage media (e.g., EEPROM, RAM, etc.), solid-statestorage media (e.g., flash drive, etc.), and/or other electronicallyreadable storage media. Electronic storage 118 may include one or morevirtual storage resources (e.g., cloud storage, a virtual privatenetwork, and/or other virtual storage resources). Electronic storage 118may store software algorithms, information determined by processor(s)120, information received from server(s) 102, information received fromclient computing platform(s) 104, and/or other information that enablesserver(s) 102 to function as described herein.

Processor(s) 120 may be configured to provide information processingcapabilities in server(s) 102. As such, processor(s) 120 may include oneor more of a digital processor, an analog processor, a digital circuitdesigned to process information, an analog circuit designed to processinformation, a state machine, and/or other mechanisms for electronicallyprocessing information. Although processor(s) 120 is shown in FIG. 2 asa single entity, this is for illustrative purposes only. In someimplementations, processor(s) 120 may include a plurality of processingunits. These processing units may be physically located within the samedevice, or processor(s) 120 may represent processing functionality of aplurality of devices operating in coordination. Processor(s) 120 may beconfigured to execute components 108, 110, 112, 114, and/or 116, and/orother components. Processor(s) 120 may be configured to executecomponents 108, 110, 112, 114, and/or 116, and/or other components bysoftware; hardware; firmware; some combination of software, hardware,and/or firmware; and/or other mechanisms for configuring processingcapabilities on processor(s) 120. As used herein, the term “component”may refer to any component or set of components that perform thefunctionality attributed to the component. This may include one or morephysical processors during execution of processor readable instructions,the processor readable instructions, circuitry, hardware, storage media,or any other components.

It should be appreciated that although components 108, 110, 112, 114,and/or 116 are illustrated in FIG. 2 as being implemented within asingle processing unit, in implementations in which processor(s) 120includes multiple processing units, one or more of components 108, 110,112, 114, and/or 116 may be implemented remotely from the othercomponents. The description of the functionality provided by thedifferent components 108, 110, 112, 114, and/or 116 described below isfor illustrative purposes, and is not intended to be limiting, as any ofcomponents 108, 110, 112, 114, and/or 116 may provide more or lessfunctionality than is described. For example, one or more of components108, 110, 112, 114, and/or 116 may be eliminated, and some or all of itsfunctionality may be provided by other ones of components 108, 110, 112,114, and/or 116. As another example, processor(s) 120 may be configuredto execute one or more additional components that may perform some orall of the functionality attributed below to one of components 108, 110,112, 114, and/or 116.

FIG. 3 illustrates elements that may make up database 24. As indicatedpreviously, subscription component 18 of FIG. 1 may transmit informationinput by content creator 12 and/or consumer 14 regarding creation and/orsubscribership information to database 24. Subscription platform 16, viaserver 22, for example, may monitor and obtain creation and/orsubscribership information for storage in database 24. For example,subscription platform 16 may monitor and store additional contentcreator and/or subscriber demographic information as well asperformance-related subscribership information, e.g., engagementactivity between content creator 12 and his/her subscribers, one of whommay be consumer 14. For example, subscription platform 16 may monitorthe amount of money being generated and/or lost through the subscribers(e.g., outcome information), as well as content creator 12’s subscriberretention rate. For example, subscription platform 16 may monitor andstore performance-related creation information, such as the amount ofcontent that content creator 12 is creating, how often and/or howquickly content creator 12 reacts to subscriber engagement activity,etc.

Database 24 may include one or more databases or partitions in whichinformation relating to content creator 12, and/or subscribershiprelevant to content creator 12. For example, database 24 may include acontent creator database 24 a, a content database 24 b, a subscriberdatabase 24 c, and a subscription database 24 d. It should be noted thatthe elements and/or functionality of database 24 may be implemented inlocal memory resident in subscription component 18 or shared betweendatabase 24 and the local memory of subscription component 18 ratherthan solely in database 24.

Database 24 may be populated with one or more of benefit information,consumption information, recommendations, associations between benefittypes and creator types, creation data and/or subscription levelinformation monitored or obtained from and/or associated with existingcontent creator and/or subscriber accounts established in subscriptionplatform 16, and/or other information. Creation data may refer tocreator profile information that characterizes one or more of contentcreator 12, the content that content creator 12 creates, and activityengaged in by content creator 12 to interact with one or moresubscribers and/or to which consumer 14 is granted preferential access.

Creator profile information characterizing content creator 12 may beinformation reflecting the creator type that content creator 12designates him/herself to be and/or other self-identified preferencesregarding subscription offerings by content creator 12. For example,content creator type information may reflect that content creator 12 maybe a paint artist, a digital artist, a sculptor, a video game developer,a writer, a performance artist, etc. Content creator preferenceinformation may reflect subscription levels content creator 12 wishes tooffer to subscribers. Content creator preference information mayreflect, e.g., a desired minimum revenue, preferred sources of revenue,subscription level proportions, etc. For example, content creatorpreference information may include information indicating contentcreator 12’s desire for more subscribers pledging some amount of moneyor less subscribers pledging a greater amount of money. For example,content creator preference information may include informationspecifying that content creator 12 wishes to supplement his/hersubscription-generated revenue with revenue generated from the sale ofpromotional merchandise. Such information may be stored in a contentcreator database 24 a.

In addition to content creation-related information, and uponregistering with subscription platform 16 as a content creator, contentcreator 12 may input information characterizing the identity of contentcreator 12. For example, content creator 12 may input or upload contactinformation, a telephone number associated with a personal user device,such as smartphone, an email address, a photograph, and/or otheridentifying information. Such identifying information may be used bysubscription platform 16 in a variety of ways to associate contentcreator 12 with particular content, his/her webpage, payment ofsubscription donations, and/or other information.

Creator profile information characterizing the content that contentcreator 12 creates may refer to one or more of the benefit type ofcontent created, the medium in which the content is created and/orpresented (based on self-identified preference, commonality, and/orother measure), the amount of content created, the frequency at whichthe content is created, and/or other information. For example, benefittype of content information and/or content medium information mayindicate that content creator 12 prefers to create paintings on canvas,develops video games for a mobile platform, performs in online musicalperformances, and/or other information. For example, the amount ofcontent information may reflect that content creator 12 created a seriesof artwork comprising four paintings. For example, content frequencyinformation may indicate that content creator 12 developed three videogames over the course of six months. Such information may be stored incontent database 24 b.

Consumer 14 may subscribe to content creator 12 by registering withsubscription platform 16. During registration, consumer 14 may inputcertain subscriber demographic information indicative of economic and/orsocial characteristics of consumer 14. Subscriber demographicinformation may reflect the yearly income of consumer 14, a geographicarea in which consumer 14 resides, the age of consumer 14, interests ofconsumer 14, etc. Subscriber information may include data regarding theamount of money consumer 14 is currently pledged to donate to one ormore content creators. Over time, as monitored and collected bysubscription platform 16, subscriber information may include informationregarding the amount of money consumer 14 has previously donated to oneor more content creators, including content creator 12. Subscriberinformation, as monitored and obtained by subscription platform 16 mayinclude an Internet Protocol (IP) address indicative of a currentlocation of consumer 14 and/or an IP address indicating a paymentsource. Such information may be stored in subscriber database 24 c.

Like content creator 12, consumer 14 may input or upload otheridentifying information that may be used by subscription platform 16 ina variety of ways to associate consumer 14 with particular content, aparticular content creator, payment of subscription donations, etc. Forexample, a photograph or phone number of consumer 14 may be used, e.g.,as a mechanism for correlating consumer 14’s attendance at a live eventwith consumer 14’s status as a subscriber of content creator 12, anothercontent creator present at the live event, a subscriber of contentsimilar to that being presented at the live event, etc. Such informationmay be stored in subscriber database 24 c. Subscription component 18 oranother component may be used to provide a user interface that may beused by consumer 14 to input such information.

Subscription level information may refer to information characterizingdifferent subscription levels and corresponding preferential accessinformation specified by content creator 12. For example, subscriptionlevel information may reflect that a ten dollar recurring donation isrewarded with a high-resolution digital image of artwork created duringthat month to consumer 14. Such subscriber level information may bestored in subscription database 24 d.

It should be noted that other databases or partitions may make updatabase 24. For example, database 24 may include one or more databasesor partitions for storing information including, but not limited to thefollowing: preferential access information characterizing activity inwhich content creator 12 engagements may refer to data reflecting thetype of activity, the level and/or exclusivity of preferential access tothat activity granted to consumer 14; subscriber and/or content creatorengagement information characterizing interactions, the type and/orfrequency of interactions between subscribers and content creators,and/or the medium over which interactions may occur; and historicalsubscription level and/or engagement information reflecting subscriptionlevel and/or engagement information monitored and gathered over one ormore periods of time.

It should be noted that some of the information described above may notnecessarily be required. It should be noted that information reflectingadditional aspects of, e.g., the content, content creator, contentcreator preferences, and/or subscribership, is contemplated by thedisclosure. For example, preferential access need not necessarily beoffered for each subscription level. For example, subscriber data mayinclude data reflecting particular content creators to which asubscriber pledges donations.

FIG. 4 illustrates a method 400 to recommend benefit types of benefititems to offer within a membership platform, in accordance with one ormore implementations. The operations of method 400 presented below areintended to be illustrative. In some implementations, method 400 may beaccomplished with one or more additional operations not described,and/or without one or more of the operations discussed. Additionally,the order in which the operations of method 400 are illustrated in FIG.4 and described below is not intended to be limiting.

In some implementations, method 400 may be implemented in one or moreprocessing devices (e.g., a digital processor, an analog processor, adigital circuit designed to process information, an analog circuitdesigned to process information, a state machine, and/or othermechanisms for electronically processing information). The one or moreprocessing devices may include one or more devices executing some or allof the operations of method 400 in response to instructions storedelectronically on an electronic storage medium. The one or moreprocessing devices may include one or more devices configured throughhardware, firmware, and/or software to be specifically designed forexecution of one or more of the operations of method 400.

An operation 402 may include obtaining creator profile information forcontent creators of a membership platform and/or other information.Operation 402 may be performed by one or more hardware processorsconfigured by machine-readable instructions including a component thatis the same as or similar to creator profile component 108, inaccordance with one or more implementations.

An operation 404 may include obtaining benefit information for contentcreators and/or other information. The benefit information may includedescriptions of benefit items offered by the content creators tosubscribers of the membership platform in exchange for consideration,the benefit items being characterized by benefit types. Operation 404may be performed by one or more hardware processors configured bymachine-readable instructions including a component that is the same asor similar to benefit component 110, in accordance with one or moreimplementations.

An operation 406 may include generating, based on the creator profileinformation, the benefit information, and/or other information,recommendations for the benefit types of the benefit items the contentcreators of a given creator type should offer. Operation 406 may beperformed by one or more hardware processors configured bymachine-readable instructions including a component that is the same asor similar to recommendation component 112, in accordance with one ormore implementations.

An operation 408 may include effectuating presentation of therecommendations on a user interface displayed on computing platforms ofthe content creators. Operation 408 may be performed by one or morehardware processors configured by machine-readable instructionsincluding a component that is the same as or similar to recommendationcomponent 112, in accordance with one or more implementations.

Although the system(s) and/or method(s) of this disclosure have beendescribed in detail for the purpose of illustration based on what iscurrently considered to be the most practical and preferredimplementations, it is to be understood that such detail is solely forthat purpose and that the disclosure is not limited to the disclosedimplementations, but, on the contrary, is intended to covermodifications and equivalent arrangements that are within the spirit andscope of the appended claims. For example, it is to be understood thatthe present disclosure contemplates that, to the extent possible, one ormore features of any implementation can be combined with one or morefeatures of any other implementation.

What is claimed is:
 1. A system configured to recommend benefit types ofbenefit items to offer within a membership platform, the systemcomprising: one or more physical processors configured bymachine-readable instructions to: manage, by one or more servers, anonline membership platform, the online membership platform beingconfigured to host content creators, the content creators offeringsubscribership to potential subscribers in exchange for requestedamounts of recurring consideration, wherein subscribers receiverecurring benefit items through the online membership platform from thecontent creators as part of the subscribership; obtain, by the one ormore servers, creator profile information for the content creators ofthe online membership platform, the creator profile informationincluding individual creator types of individual content creators, theindividual creator types corresponding to classification of values ofcreator parameters, the creator parameters characterizing aspects of thecontent creators and/or content created by the content creators, thecontent creators including a first set of content creators of a firstcreator type and a second set of content creators of a second creatortype; obtain, by the one or more servers, benefit information for thecontent creators, the benefit information including descriptions of thebenefit items received by the subscribers to the content creators inaccordance with the subscribership offered by the content creatorswithin the online membership platform, the benefit items beingclassified by benefit types, such that the benefit information describesa first set of benefit items received in accordance with thesubscribership offered by the first set of content creators, and asecond set of benefit items offered by the second set of contentcreators, the first set of benefit items being classified as a firstbenefit type, and the second set of benefit items being classified as asecond benefit type; generate, by the one or more servers and based onthe creator profile information and the benefit information,recommendations for the benefit types of the benefit items the contentcreators of a given creator type should provide to the subscribers aspart of the subscribership, such that based on the content creatorsfurther including a first content creator of the first creator type,generate a first recommendation for the first content creator to providethe benefit items of the first benefit type to their subscribers inaccordance with a first subscribership offered by the first contentcreator; effectuate communication of recommendation information from theone or more servers to computing platforms associated with the contentcreators to cause the computing platforms to present the recommendationson a user interface of the online membership platform, such that thefirst recommendation is presented on the user interface displayed on acomputing platform associated with the first content creator; andresponsive to acceptance of the recommendations through the userinterface, automatically configure, by the one or more servers, creatorpages for the content creators to provide and/or distribute the benefititems of the benefit types recommended in the recommendations, such thatresponsive to acceptance of the first recommendation by the firstcontent creator, automatically configure a first creator page for thefirst content creator to provide and/or distribute the benefit items ofthe first benefit type.
 2. The system of claim 1, wherein the aspects ofthe content creators and/or content created by the content creatorscharacterized by the creator parameters include one or more of anintended audience, a typical medium of creation of the benefit items, ora quantity of subscribers.
 3. The system of claim 1, wherein the benefittypes classify individual benefit items based on one or more of anamount of consideration requested to access the individual benefititems, a medium of creation the individual benefit items, an amount ofwork or time investment, or content of the individual benefit items. 4.The system of claim 1, wherein the one or more physical processors arefurther configured by the machine-readable instructions to: determineassociations between the individual creator types and individual benefittypes, including determining an association between the first creatortype and the first benefit type, and an association between the secondcreator type and the second benefit type.
 5. The system of claim 1,wherein the one or more physical processors are further configured bythe machine-readable instructions to: generate, based on the creatorprofile information and the benefit information, recommendations forchanging the benefit types of the benefit items offered by the contentcreators of the given creator type, such that based on the contentcreators further including a second content creator of the first creatortype providing a first benefit item of the second benefit type as partof the subscribership to the second content creator, generate a secondrecommendation for the second content creator to change the firstbenefit item of the second benefit type to one or more of the benefititems of the first benefit type.
 6. The system of claim 1, wherein theone or more physical processors are further configured by themachine-readable instructions to: obtain consumption information, theconsumption information describing acceptance of offers for thesubscribership by the subscribers; and determine the benefit types ofthe benefit items corresponding to greater acceptance.
 7. The system ofclaim 6, wherein the acceptance of the offers is described based onquantity of the subscribers who have accepted the offers, and whereinthe benefit types of the benefit items corresponding to the greateracceptance include the benefit types of the benefit items that areincluded as part the subscribership that have been accepted by athreshold quantity of the subscribers.
 8. The system of claim 1, whereinthe first recommendation is presented on the user interface displayedduring a registration of a user account of the first content creatorwith the online membership platform.
 9. The system of claim 1, wherein afirst set of values of the creator parameters classifies the contentcreators as the first creator type, and a second set of values of thecreator parameters classifies the content creators as the second creatortype.
 10. A method to recommend benefit types of benefit items to offerwithin a membership platform, the method comprising: managing, by one ormore servers, an online membership platform, the online membershipplatform being configured to host content creators, the content creatorsoffering subscribership to potential subscribers in exchange forrequested amounts of recurring consideration, wherein subscribersreceive recurring benefit items through the online membership platformfrom the content creators as part of the subscribership; obtaining, bythe one or more servers, creator profile information for the contentcreators of the online membership platform, the creator profileinformation including individual creator types of individual contentcreators, the individual creator types corresponding to classificationof values of creator parameters, the creator parameters characterizingaspects of the content creators and/or content created by the contentcreators, the content creators including a first set of content creatorsof a first creator type and a second set of content creators of a secondcreator type; obtaining, by the one or more servers, benefit informationfor the content creators, the benefit information including descriptionsof the benefit items received by the subscribers to the content creatorsin accordance with the subscribership offered by the content creatorswithin the online membership platform, the benefit items beingclassified by benefit types, such that the benefit information describesa first set of benefit items offered by the first content creators, anda second set of benefit items offered by a second content creators, thefirst set of benefit items being classified as a first benefit type, andthe second set of benefit items being classified as a second benefittype; generating, by the one or more servers and based on the creatorprofile information and the benefit information, recommendations for thebenefit types of the benefit items the content creators of a givencreator type should provide to the subscribers as part of thesubscribership, such that based on the content creators furtherincluding a first content creator of the first creator type, generate afirst recommendation for the first content creator to provide thebenefit items of the first benefit type to their subscribers inaccordance with a first subscribership offered by the first contentcreator; effectuating communication of recommendation information fromthe one or more servers to computing platforms associated with thecontent creators to cause the computing platforms to present therecommendations on a user interface of the online membership platform,such that the first recommendation is presented on the user interfacedisplayed on a computing platform associated with the first contentcreator; and responsive to acceptance of the recommendations through theuser interface, automatically configuring, by the one or more servers,creator pages for the content creators to provide and/or distribute thebenefit items of the benefit types recommended in the recommendations,including responsive to acceptance of the first recommendation by thefirst content creator, automatically configuring a first creator pagefor the first content creator to provide and/or distribute the benefititems of the first benefit type.
 11. The method of claim 10, wherein theaspects of the content creators and/or content created by the contentcreators characterized by the creator parameters include one or more ofan intended audience, a typical medium of creation of the benefit items,or a quantity of subscribers.
 12. The method of claim 10, wherein thebenefit types classify individual benefit items based on one or more ofan amount of consideration requested to access the individual benefititems, a medium of creation the individual benefit items, an amount ofwork or time investment, or content of the individual benefit items. 13.The method of claim 10, further comprising: determining associationsbetween the individual creator types and individual benefit types,including determining an association between the first creator type andthe first benefit type, and an association between the second creatortype and the second benefit type.
 14. The method of claim 10, furthercomprising : generating, based on the creator profile information andthe benefit information, recommendations for changing the benefit typesof the benefit items offered by the content creators of the givencreator type, including based on the content creators further includinga second content creator of the first creator type providing a firstbenefit item of the second benefit type as part of the subscribership tothe second content creator, generating a second recommendation for thesecond content creator to change the first benefit item of the secondbenefit type to one or more of the benefit items of the first benefittype.
 15. The method of claim 10, further comprising: obtainingconsumption information, the consumption information describingacceptance of offers for the subscribership by the subscribers; anddetermining the benefit types of the benefit items corresponding togreater acceptance.
 16. The method of claim 15, wherein the acceptanceof the offers is described based on quantity of the subscribers who haveaccepted the offers, and wherein the benefit types of the benefit itemscorresponding to the greater acceptance include the benefit types of thebenefit items that are included as part the subscribership that havebeen accepted by a threshold quantity of the subscribers.
 17. The methodof claim 10, wherein the first recommendation is presented on the userinterface displayed during a registration of a user account of thefirstcontent creator with the online membership platform.
 18. The methodof claim 10, wherein a first set of values of the creator parametersclassifies the content creators as the first creator type, and a secondset of values of the creator parameters classifies the content creatorsas the second creator type.
 19. The method of claim 10, furthercomprising: training a machine learning model to identify the benefittypes of the benefit items from the descriptions of the benefit items,the machine learning model being trained on input/output pairs togenerate a trained machine learning model, the individual input/outputpairs including training input information and training outputinformation, the training input information including the descriptionsof the benefit items, and the training output information including thebenefit types of the benefit items; store the trained machine learningmodel; and determine, using the trained machine learning model, thebenefit types of the benefit items yet to be classified by the benefittypes.